DIGITAL MARKETING

"We offer cutting edge marketing services at an affordable cost to help you find new customers and increase the worth of current ones"

Overview


Search Engine Optimization

Search Engine Optimization (SEO) is the process of streamlining your website’s content and technical aspects to improve your ranking position in search results. Google has an extremely complex and constantly changing algorithm designed to rank websites in order of relevance to a searcher, and we use our years of experience to keep your website at the top of search results. Being on page one means you will gain more customers, more sales, and greater brand awareness. 90% of Google users don’t look beyond the first page of search results.


Social Media Marketing

Social media sites are an excellent way to promote your brand and products where your customers are spending their time online. Anything that’s posted on these sites has the potential to help your brand reach a wider audience. Social media can also increase the volume of traffic visiting your website, which is a key factor in search engine ranking.

Through our social media services, we keep your brand in front of customers to increase brand awareness for prospects and increase loyalty from your current customers.

We create professional profile pages with high quality cover photos and logos. We ensure your customers have a rich experience with your brand on all fronts with well-managed social media accounts. We post 4 times a week with fresh, relevant content to engage your followers and reach out to influencers in the same industry to network and increase your social reach.

Most potential customers interact with Facebook, Twitter and Google+, and these sites have the largest impact on search result rankings. We’ll use your existing social media accounts, or will set up new ones, considering which social networks are best for your particular business.

Some clients choose to add LinkedIn for added boost in B2B connections, or Pinterest and Instagram to increase social reach and build brand followers.


PPC Advertising

PPC stands for Pay-Per-Click Advertising and describes how Paid Ads work on Google and Bing when people are searching for something. Each time a user clicks an ad, the advertiser pays a fee. The cost of the click is calculated by a real time auction that happens every time a search is made. This is a very complex and competitive space and our Analysts take care of all the details for you in order to maximize your investment.

Our Team members are all Google AdWords and Bing Ads certified and are annually invited to a private, invite-only Google conference. We are also well-versed in Yahoo’s new Gemini platform.

We’ll go beyond just setting up ads to your site. Instead, we persistently optimize your campaign to fit your traffic goals, on-page metrics and cost per lead or acquisition. We make data-based decisions to save you money on your ad expenses while bringing you more profitable web traffic.

We start by creating a custom keyword list of core terms relevant to your business. From there, we build a complete list of 100-1000 words and organize them into campaign and ad group structures. We also use advanced strategies targeting your ads to only appear to customers in certain locations or a set of locations that you decide. This ensures your advertising dollars are not being wasted.